> ## Documentation Index
> Fetch the complete documentation index at: https://docs.revbridge.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Review creatives

> Check the messages the AI wrote, fix or reject what doesn't fit, and keep editing after launch without losing what you had.

Before a campaign sends anything, you see every message the AI wrote for it, channel by channel. Everything starts approved. You reject what feels off-brand, edit what needs a touch, and launch.

## Open the review

The review opens when the creatives are ready. You can also open it from the campaign list (**Review creatives**) or from the campaign page (**Creatives**).

While the AI works, **Creative preparation** shows its progress, step by step. Each channel's creatives appear as soon as they're ready. If a channel ends with "No creatives were generated", click **Try again**: only channels without creatives are redone.

## Approve or reject

* Every creative starts **Approved**. Click **Reject** to keep one from being sent.
* Use the keyboard to go faster: the arrow keys move between creatives, and **A** toggles the one you're on.
* When you're done, click **Launch Campaign**.

[Shopping campaigns](https://docs.revbridge.ai/campaigns/shopping.md#review-and-launch) have their own review per channel: subject lines for email, message variations for WhatsApp.

## Edit a creative

Click **Edit creative** to change the text. The preview updates as you type, and counters show the length of each field. For SMS, you're warned when a text becomes several segments, because each segment is billed. Click **Save changes**, or press ⌘/Ctrl + Enter.

### Adjust with AI

Click **Adjust with AI** and say **What should change?**, in your own words or with a quick adjustment. Click **Generate proposal**. The proposal shows what goes out struck through and what comes in highlighted. Nothing is saved until you click **Apply proposal**. You can also **Ask for another proposal**, **Discard proposal**, or **Edit by hand**.

> [!NOTE]
>
> Rolling out: this feature is being enabled account by account. If you don't see it, contact [support@revbridge.ai](mailto:support@revbridge.ai).

**Adjust with AI** uses your [wallet](https://docs.revbridge.ai/settings/wallet.md). If the balance is too low, top it up or edit by hand.

### Versions

Every change creates a version: generated, edited, adjusted with AI, or restored. Open the versions of a field to compare them, and click **Restore version** to go back to an earlier one.

## Edit after launch

You can keep editing creatives while a performance, shopping or triggered campaign is running or paused. The page shows **Campaign is live**.

Editing a live campaign creates a new version. From the next round on, the current version stops being sent, and the new one starts with fresh metrics. The old version is marked **Retired**. To bring it back, click **Go back to this one**.

## Preview as a real person

If your messages use [personalization](https://docs.revbridge.ai/features/personalization.md), pick a person in **Preview as** to see the creative with their data.

> [!TIP]
>
> **Ask the assistant.** With the [RevBridge MCP](https://docs.revbridge.ai/assistant/overview.md), you can review and correct creatives by asking: *"Show me the creatives of my last campaign and make the subject lines shorter."*


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