> ## Documentation Index
> Fetch the complete documentation index at: https://docs.revbridge.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Performance campaigns

> Reach an audience in rounds across several channels, while RevBridge shifts each round toward the messages and channels that work.

A performance campaign reaches your audience in rounds over a period you set. The AI writes several versions of each message inside your templates. After each round, RevBridge moves more of the next sends toward the versions and channels that bring results. Use it for retention, cross-sell, win-back and cart recovery.

You can also start it from one sentence. See [Create a campaign with AI](https://docs.revbridge.ai/campaigns/create-with-ai.md).

## Create a performance campaign

Go to **Engagement → Campaigns**, click **New Campaign** and choose **Performance Campaign**.

**1. Objective**

Under **Tell us about this campaign**:

* **Campaign Name** and **Landing Page**, the page your messages link to. Both are required.
* **Campaign Briefing**: describe the offer, the audience and the reason to act now. Include conditions, deadlines and anything the messages must say. You don't need to describe your brand: your brand identity is already taken into account.
* **Link tracking**: the UTMs added to your links. `utm_campaign` is filled in from the name, and `utm_medium` is added per channel. Click **Edit parameters** to change them or add your own.
* **Optimization Goal**: Increase Conversions, Boost Engagement, Customer Retention, Reactivate Dormant Users, Upsell & Cross-sell, or Improve Satisfaction.
* **Conversion Event**: the action that defines success, such as a purchase. Messages that lead to it are prioritized.

**2. Audience**

Pick an audience from your library, or click **Create audience** to build one in a side panel without leaving the campaign. The new audience comes back selected. See [Audiences](https://docs.revbridge.ai/features/segments.md).

**3. Channels & Templates**

Under **Delivery channels**, pick one or more channels: Email, SMS, WhatsApp, and RCS where it's enabled. A channel that isn't set up yet is marked "not setup"; set it up in [Settings → Channels](https://docs.revbridge.ai/settings/channels.md).

Then pick the **Templates** the AI uses as a base:

* **Email** and **WhatsApp** need at least one template each. If the audience has more than 1,000 people, WhatsApp needs at least 2 templates, to vary the messages and protect your number's reputation.
* **RCS**: a template is optional. Without one, the AI writes text messages.
* **SMS** needs no template. The AI writes the texts and you review them before anything is sent.

For email, you can also choose the sender for this campaign.

**4. Budget & Schedule**

* **Campaign timeline**: when the campaign starts and when it stops.
* **How sends are spread across the timeline**: **Interval** (every X minutes or hours), **Daily** (once a day, at a time you set) or **Distributed** (a number of rounds over a number of days). You can also set an **Execution limit**, the most times the campaign runs.
* **Campaign budget**: a **Daily budget**, the most it spends per day, or **Unlimited**. RevBridge suggests a daily budget that covers a full day of sends.

**5. Review**

Check everything on **Review & Launch**.

When you finish the wizard, RevBridge writes the creatives. [Review them](https://docs.revbridge.ai/campaigns/creative-review.md), reject anything that doesn't fit, and click **Launch Campaign**.

> [!NOTE]
>
> While your own email domain isn't set up, campaigns use the RevBridge test domain, limited to 5,000 emails per day. See [Email](https://docs.revbridge.ai/channels/email.md).

## While it runs

Each round reaches the audience across the channels you picked. Over time:

* the message versions that bring opens, clicks and your conversion event get more of the sends, and the weaker ones get less;
* the split between channels moves toward the ones that work best for this campaign.

You can follow this in [Analytics](https://docs.revbridge.ai/features/analytics.md), under **Creative Optimization** and **Channel Allocation**. To learn more, see [How RevBridge decides](https://docs.revbridge.ai/concepts.md).

While the campaign is running or paused, you can change its name and daily budget, and edit its creatives. See [Campaigns](https://docs.revbridge.ai/campaigns/overview.md#change-a-live-campaign).

> [!TIP]
>
> **Ask the assistant.** With the [RevBridge MCP](https://docs.revbridge.ai/assistant/overview.md) connected, ask: *"Draft a win-back campaign for customers who haven't purchased in 90 days"*. It prepares the campaign; you review and launch it in the app.


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