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Understand performance across every domain

Statistics unlock once at least one domain is provisioned and verified. The view only displays data when infrastructure is production ready.

Overview metrics

The overview aggregates:
  • Volume trends by day plus 7-day deltas.
  • Engagement summaries: open rate, click rate, spam complaint rate.
  • Health alerts that trigger when bounce or complaint thresholds breach RevBridge guardrails.
Add the overview to your Monday ritual-if any card goes amber, coordinate with deliverability engineers before scaling campaigns.

Dashboard deep dive

  • Toggle between domains in the selector. Only verified and provisioned domains appear in the list.
  • Compare message cohorts, top-performing segments, and conversion funnels using dashboard widgets.
  • Pivot across date ranges to observe impact of creative changes or warmup cadence.
Charts render with instantaneous data; no CSV imports or manual refreshes required.

Deliverability analytics

  • Deliverability charts plot inbox placement, soft vs. hard bounces, and deferrals. Hover for actual counts and percentages.
  • Performance insights surface recommended actions: e.g., reduce send rate, refresh suppressed segments, or retest authentication paths.
  • Insights auto-select the first available domain but you can swap to evaluate others.
When bounce rates exceed 2% or complaints surpass 0.1%, throttle sends immediately and review suppression lists before resuming traffic.
Analytics is healthy when deliverability stays above 95%, engagement grows week over week, and no red guardrails appear in the insights feed.