> ## Documentation Index
> Fetch the complete documentation index at: https://docs.revbridge.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Growth

> See retention between your customers' events, and let the Copilot study your account and propose the next campaigns to test.

Growth helps you decide what to do next. **Cohorts** shows how groups of customers come back over time, and lets you turn any group into an audience and a campaign. The **Copilot** studies your account, proposes ideas with an expected impact, and tracks each one you approve through to its result.

> [!NOTE]
>
> Rolling out: this feature is being enabled account by account. If you don't see it, contact [support@revbridge.ai](mailto:support@revbridge.ai).

Go to **Engagement → Growth**. If your account has the Copilot, you'll see four tabs: **Cohorts**, **Copilot**, **Calendar** and **Learnings**.

## Cohorts

Cohorts shows retention between two events, for example from a first purchase to a repeat purchase.

1. Choose a **Start step** and an **End step**.
2. Under **Show**, pick a percentage, a count of people, or revenue. Revenue is only available when the end event carries a value.
3. Set the **Granularity** (Day, Week, Month, Qtr.) and the **Mode** (Partitioned or Cumulative).

Each row is the group that started in that period. Each column is a period after the start. Click cells, a whole row or a whole column to select people. Then choose who converted or who didn't, add a **Campaign pre-briefing** if you like, and click **Create campaign**. RevBridge creates the audience and opens the campaign wizard with it. Nothing is sent until you launch.

## Copilot

The first time, the Copilot asks about your business in a short form under **About your business**: your category, revenue model, where you acquire customers, and (optionally) your margin, what makes a customer active, and how you see the lifecycle. Click **Run analysis** to start.

> [!NOTE]
>
> The Copilot needs purchase events. If your account has none, it shows "No purchase events found for this account". Connect a source in [Data & integrations](https://docs.revbridge.ai/integrations/overview.md) first.

When the first analysis is done, you'll see what it found and a link to **Open this week's sprint**.

After that, ask the Copilot anything about your account in a conversation. To get started, try the suggestions **Retention drilldown**, **Growth equation**, **Funnel diagnosis** or **Generate hypotheses**. Each conversation is saved; start another with **New conversation**.

While you talk, the Copilot can propose:

* **An audience.** Click **Review & create** to see it. Nothing is created until you confirm.
* **A hypothesis.** An idea to test, with an ICE score (impact, confidence, effort) and a campaign plan.

When a diagnosis is ready, click **Release proposals** to send its ideas to the calendar.

## Calendar

**Campaign calendar** organizes the week's work in columns: **Opportunities and watchouts**, **Campaign ideas**, **In preparation**, **Scheduled** and **Measuring/Result**.

The **Needs you** panel lists ideas waiting on you: bets to authorize and bets ready to measure. The same count shows next to **Growth** in the menu as pending decisions.

### Authorize a campaign

On an idea card, click **Authorize campaign**. The dialog shows:

| Row | What it tells you |
| - | - |
| **Audience** | Who it targets, and how many people. An audience is required before you continue. |
| **Creative** | The chosen template, or "you pick one in the wizard". |
| **Schedule** | You set it in the wizard. |
| **Estimated cost** | The cost of one send to the whole audience. |
| **How it will be measured** | The lift the idea needs to count as a win, and the measurement window in days. |

Click **Continue to review**. The campaign wizard opens on its review step, already filled in. You launch the campaign from there, as with any other campaign.

When the measurement window ends, record the result: **Validate bet**, **Reject bet** or **Mark inconclusive**.

## Learnings

What the Copilot learns about your account waits for your review under **Proposed — needs review**. Click **Approve** to move it to **Approved — active memory**, or **Archive** to drop it. Only approved learnings are used in future Copilot sessions.

Under **Copilot settings**:

* **Proactive team**: when it's on, the Copilot analyzes your account automatically and prepares proposals every week. Turn it off to pause the automatic analyses. You can still run analyses by hand.
* **Reset growth-brain data** erases findings, hypotheses, learnings, the business profile, experiment results and analysis history. It doesn't delete campaigns or audiences you've already created. To confirm, you type your account name.

> [!TIP]
>
> **Ask the assistant.** The [RevBridge MCP](https://docs.revbridge.ai/assistant/overview.md) runs the same kind of analysis from Claude or Cursor: *"Show my cohort retention for the last 6 months and where it drops"* or *"What is my growth equation for the last 6 months?"*


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