What is the Events API?
The Events API is RevBridge AI’s data ingestion endpoint. It lets you send customer events — purchases, page views, sign-ups, and any custom action — along with user profile data directly from your application. Once ingested, this data powers:- Unified Customer Profiles — every event is linked to a customer identity, building a 360-degree view.
- Dynamic Segments — audiences are automatically updated based on real-time behavioral data.
- AI Campaigns — the optimization engine uses your event data to personalize messaging, timing, and channel selection.
The Events API is for server-side ingestion. To capture events directly from a website or web app in the browser, use the Web SDK — it sends to the same pipeline with a browser-safe publishable key.
Use cases
E-commerce
Track purchases, cart events, product views, and wishlist actions to drive personalized product recommendations and win-back campaigns.
Mobile Apps
Send in-app events like screen views, feature usage, and subscription changes to trigger behavior-based push notifications.
SaaS Platforms
Ingest sign-ups, feature adoption, and billing events to power onboarding sequences and churn prevention campaigns.
Omnichannel Retail
Unify online and offline events — POS transactions, loyalty actions, and website activity — into a single customer profile.
How it works
1
Authenticate
Include your API key in every request. Set up authentication →
2
Send events
POST user events to the
/ingest/events endpoint with user identifiers and event data. Learn the payload format →3
Identify users
Attach at least one identifier (email, user ID, phone) so events are linked to the right customer profile. See identification rules →
4
RevBridge processes your data
Events are validated, linked to customer profiles, and made available across Segments, Campaigns, and Analytics — typically within seconds.
Next steps
Authentication
Generate API keys and authenticate your requests.
Ingesting Events
Full payload reference with code examples.
User Identification
How customer identity resolution works.
Event Types
Common event schemas and custom properties.