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Email is the most versatile channel for customer engagement. It supports rich HTML content, images, and detailed messaging while being cost-effective at scale.

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Email Capabilities

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Setting Up Email

Navigate to Settings → Channels and click Configure next to Email.

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Step 1: Sender Information

Configure your sender details:
Use a recognizable sender name. “Sarah from Acme” performs better than generic “Acme Marketing Team”.

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Step 2: Domain Verification

Verify your sending domain to improve deliverability:
1

Add Your Domain

Enter your sending domain (e.g., acme.com)
2

Get DNS Records

RevBridge provides DNS records to add
3

Add Records to DNS

Add the records via your domain registrar
4

Verify

Click Verify and wait for confirmation

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Required DNS Records

DNS changes can take up to 48 hours to propagate. Plan ahead when setting up email.

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Step 3: Send Test Email

After verification:
  1. Click Send Test
  2. Enter your email address
  3. Check your inbox
  4. Verify email renders correctly

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Email Best Practices

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Subject Lines

Examples:
  • ✅ “Sarah, your cart is waiting”
  • ✅ “24 hours left: 20% off everything”
  • ❌ “FREE!!! CLICK NOW!!! LIMITED TIME!!!”

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Preview Text

The preview text appears after the subject in many email clients:
  • Keep it under 100 characters
  • Complement (don’t repeat) the subject line
  • Include a call to action

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Email Design

Above the fold (visible without scrolling):
  • Logo
  • Main headline
  • Primary CTA
  • Key message
Structure:
  • Single column for mobile compatibility
  • Clear visual hierarchy
  • Adequate white space
  • Scannable content with headers

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Images

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Call to Action

  • Make buttons large and tappable (44px minimum)
  • Use contrasting colors
  • Action-oriented text (“Shop Now” not “Click Here”)
  • One primary CTA per email

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Deliverability

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Reputation Management

Your sender reputation affects inbox placement:

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Avoiding Spam Filters

  • Maintain clean lists (remove invalid addresses)
  • Honor unsubscribes immediately
  • Avoid spam trigger words
  • Balance text and images
  • Include physical address
  • Use reputable sending infrastructure

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Warming Up

For new domains or IPs:
1

Start Small

Begin with your most engaged subscribers (100-500/day)
2

Gradually Increase

Double volume every few days
3

Monitor Metrics

Watch bounce and complaint rates closely
4

Adjust as Needed

Slow down if metrics decline

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Analytics

Track email performance in the Analytics section:

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Open Rate Considerations

Apple Mail Privacy Protection can inflate open rates. Focus on click and conversion metrics for accurate performance measurement.

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Compliance

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Required Elements

Every marketing email must include:
  • Clear sender identification
  • Physical mailing address
  • Working unsubscribe link
  • Honest subject line

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Unsubscribe Handling

RevBridge AI automatically:
  • Adds unsubscribe links to emails
  • Processes unsubscribe requests
  • Suppresses unsubscribed contacts
  • Maintains suppression list

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GDPR Considerations

For EU customers:
  • Obtain explicit consent before emailing
  • Document consent records
  • Honor data deletion requests
  • Provide data export capability

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Troubleshooting

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Emails Going to Spam

  1. Check domain authentication (SPF, DKIM, DMARC)
  2. Review email content for spam triggers
  3. Check sender reputation
  4. Verify list hygiene
  5. Contact support if issues persist

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Low Open Rates

  1. Test different subject lines
  2. Optimize send time
  3. Segment your audience
  4. Check deliverability metrics
  5. Review sender name recognition

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High Bounce Rates

  1. Clean your email list
  2. Implement double opt-in
  3. Remove invalid addresses
  4. Check for list quality issues