Data Overview
Access the Data Overview from Data → Overview in the sidebar. This dashboard shows aggregate metrics across your entire customer base.Key Metrics
Event Statistics
View breakdowns of event types and their frequency:- Event Type Distribution: Which events are most common
- Events Over Time: Daily/weekly event volume trends
- Top Event Properties: Most frequently captured properties
Geographic Breakdown
See where your customers are located:- Country distribution
- Region breakdown (where available)
- Timezone analysis for optimal send times
Campaign Analytics
Monitor individual campaign performance from the AI Campaigns page.Campaign Metrics
Each campaign tracks:Performance Indicators
AI Campaigns automatically calculate these advanced metrics:
- CPA (Cost per Acquisition): Campaign spend divided by conversions
- Lift: Improvement vs. control group baseline
- Optimization Score: How well the MAB algorithm has converged
Template Performance
Within each campaign, see how different template variations perform:- Open rate by template
- Click rate by template
- Conversion rate by template
- The AI automatically shows which creative concept is winning
Channel Analytics
Compare performance across communication channels:Channel Comparison
View side-by-side performance to understand which channels resonate best with your audience:- Engagement rate by channel
- Conversion rate by channel
- Cost efficiency by channel
Audience Analytics
Understand your segments better:Segment Size Over Time
Track how audience membership changes:- Growth rate
- Churn rate
- Net change
Segment Engagement
Compare engagement metrics across different audiences:- Which segments are most responsive
- Which segments need re-engagement
- Overlap between segments
Revenue Attribution
RevBridge AI tracks revenue attribution to understand campaign ROI.Attribution Model
Revenue is attributed using a last-touch model:- Conversion must happen within the attribution window (default: 7 days)
- The last campaign interaction before conversion gets credit
- Revenue is pulled from your e-commerce integration (Shopify orders)
Revenue Reports
Exporting Data
Export analytics data for further analysis:- Navigate to the desired report
- Click the Export button
- Choose format (CSV or Excel)
- Data will download to your browser
Exported data reflects the current time period and filters applied to the report.
Best Practices
Regular Review Cadence
Establish a routine for reviewing analytics:- Daily: Check active campaign performance
- Weekly: Review channel and template comparisons
- Monthly: Analyze revenue trends and audience growth
Acting on Insights
When analytics reveal opportunities:- Low engagement on a segment? Consider a different creative approach or channel
- One template outperforming? Let the MAB algorithm naturally shift traffic
- Channel underperforming? Review configuration or consider pausing
- Revenue declining? Check for integration issues or audience fatigue