The Analytics section provides deep insights into your campaign performance, customer behavior, and business impact. Use these reports to understand what’s working and optimize your strategy.
Data Overview
Access the Data Overview from Data → Overview in the sidebar. This dashboard shows aggregate metrics across your entire customer base.
Key Metrics
| Metric | Description |
|---|
| Total Users | Complete count of customers in your database |
| Total Events | Cumulative behavioral events tracked |
| Total Revenue | Sum of all attributed revenue |
| 30-Day Trend | User growth over the past month |
Event Statistics
View breakdowns of event types and their frequency:
- Event Type Distribution: Which events are most common
- Events Over Time: Daily/weekly event volume trends
- Top Event Properties: Most frequently captured properties
Geographic Breakdown
See where your customers are located:
- Country distribution
- Region breakdown (where available)
- Timezone analysis for optimal send times
Campaign Analytics
Monitor individual campaign performance from the AI Campaigns page.
Campaign Metrics
Each campaign tracks:
| Metric | Description |
|---|
| Reach | Total customers in the campaign audience |
| Sent | Messages successfully dispatched |
| Delivered | Messages confirmed delivered |
| Opens | Unique opens (email/push) |
| Clicks | Unique link clicks |
| Conversions | Completed goal actions |
| Revenue | Attributed revenue |
AI Campaigns automatically calculate these advanced metrics:
- CPA (Cost per Acquisition): Campaign spend divided by conversions
- Lift: Improvement vs. control group baseline
- Optimization Score: How well the MAB algorithm has converged
Within each campaign, see how different template variations perform:
- Open rate by template
- Click rate by template
- Conversion rate by template
- The AI automatically shows which creative concept is winning
Channel Analytics
Compare performance across communication channels:
| Channel | Metrics Available |
|---|
| Email | Delivered, bounced, opened, clicked, unsubscribed |
| SMS | Delivered, failed, clicked |
| WhatsApp | Delivered, read, replied |
| Push | Delivered, opened, dismissed |
Channel Comparison
View side-by-side performance to understand which channels resonate best with your audience:
- Engagement rate by channel
- Conversion rate by channel
- Cost efficiency by channel
Audience Analytics
Understand your segments better:
Segment Size Over Time
Track how audience membership changes:
- Growth rate
- Churn rate
- Net change
Segment Engagement
Compare engagement metrics across different audiences:
- Which segments are most responsive
- Which segments need re-engagement
- Overlap between segments
Revenue Attribution
RevBridge AI tracks revenue attribution to understand campaign ROI.
Attribution Model
Revenue is attributed using a last-touch model:
- Conversion must happen within the attribution window (default: 7 days)
- The last campaign interaction before conversion gets credit
- Revenue is pulled from your e-commerce integration (Shopify orders)
Revenue Reports
| Report | Description |
|---|
| Revenue by Campaign | Total revenue attributed to each campaign |
| Revenue by Channel | Revenue breakdown by communication channel |
| Revenue by Template | Revenue attributed to specific message templates |
| Revenue Over Time | Daily/weekly revenue trends |
Exporting Data
Export analytics data for further analysis:
- Navigate to the desired report
- Click the Export button
- Choose format (CSV or Excel)
- Data will download to your browser
Exported data reflects the current time period and filters applied to the report.
Best Practices
Regular Review Cadence
Establish a routine for reviewing analytics:
- Daily: Check active campaign performance
- Weekly: Review channel and template comparisons
- Monthly: Analyze revenue trends and audience growth
Acting on Insights
When analytics reveal opportunities:
- Low engagement on a segment? Consider a different creative approach or channel
- One template outperforming? Let the MAB algorithm naturally shift traffic
- Channel underperforming? Review configuration or consider pausing
- Revenue declining? Check for integration issues or audience fatigue
The AI Campaign MAB algorithm automatically acts on performance data. Focus your manual analysis on strategic decisions like audience definition and brand messaging.
