Core Concepts

This page explains the fundamental concepts behind RevBridge AI. Understanding these will help you get the most out of the platform.

Multi-Armed Bandit (MAB) Campaigns

At the heart of RevBridge AI is the Multi-Armed Bandit algorithm—a machine learning approach that balances exploration and exploitation to optimize campaign performance.

How It Works

Traditional A/B testing requires you to:

Run a test for a fixed period
Wait for statistical significance
Manually pick a winner
Apply the winning variant

MAB does this continuously and automatically:

Exploration: Tests different variations (templates, channels, send times)
Exploitation: Gradually shifts traffic to better-performing variations
Adaptation: Continuously adjusts as performance data changes

The result? Your campaigns automatically optimize themselves, finding the best combination of message, channel, and timing for each audience segment.

What Gets Optimized

Element	Description
Templates	Different message variations (subject lines, copy, CTAs)
Channels	Email vs. SMS vs. WhatsApp
Send Time	Optimal time of day and day of week
Creative Concepts	Different psychological appeals (urgency, social proof, personalization)

Creative Concept Framework

RevBridge AI uses a structured framework of 6 Creative Concepts to generate diverse template variations:

Code	Name	Strategy
CC-01	Financial Rational	Specific discounts, savings amounts, price comparisons
CC-02	Financial Emotional	Urgency, FOMO, limited-time offers, flash sales
CC-03	Social Rational	Reviews, testimonials, ratings, social proof
CC-04	Social Emotional	Community, belonging, trending items, exclusivity
CC-05	Personal Rational	Personalized recommendations, completion incentives
CC-06	Personal Emotional	Storytelling, emotional connection, aspirational messaging

When you generate templates, the AI creates variations using each concept, then the MAB algorithm determines which resonates best with your audience.

Customer Data Platform (CDP)

RevBridge AI includes a built-in Customer Data Platform that unifies customer data from multiple sources.

Customer Profile

Each customer in RevBridge AI has a unified profile containing:

Identity: Email, phone, name, and other identifiers
Attributes: Custom properties like preferences, segments, tags
Events: Behavioral data like page views, purchases, cart additions
Purchases: Complete transaction history with items and revenue
Engagement: Email opens, clicks, SMS responses, etc.

Data Sources

Customer data flows into RevBridge from:

Integrations: Shopify, VTEX (coming soon)
Events API: Custom events from your application backend
Web SDK: Page views, sessions, and events captured in the browser
CSV Imports: Manual data uploads
Campaign Interactions: Engagement data from RevBridge campaigns

Audiences (Segments)

Audiences are groups of customers that share common characteristics. They’re used to target campaigns and analyze behavior.

Audience Types

Type	Description	Use Case
Rule-Based	Defined by conditions on customer attributes	”Customers with 3+ purchases”
Behavioral	Based on events and actions	”Abandoned cart in last 7 days”
RFM	Recency, Frequency, Monetary analysis	”High-value at-risk customers”
Import	Uploaded via CSV	”VIP customer list from external CRM”
Integration	Synced from Shopify or other sources	”Shopify customer segments”

Dynamic vs. Static

Dynamic Audiences: Membership updates automatically as customer data changes
Static Audiences: Fixed list of customers (e.g., CSV imports)

Brand Dossier

A Brand Dossier is RevBridge AI’s understanding of your brand identity. It includes:

Visual Identity: Colors, typography, logo usage
Brand Voice: Tone, personality, communication style
Messaging Guidelines: Preferred terms, phrases to avoid
Accessibility: WCAG compliance requirements

Brand Intelligence

When you scan your website, RevBridge AI uses Brand Intelligence to automatically extract:

Color Palette: Primary, secondary, accent, and neutral colors
Typography: Font families, sizes, and hierarchy
Visual Style: Photography style, imagery preferences
Logo: Primary logo for use in templates

This information guides the AI when generating templates, ensuring consistency with your brand.

Templates

Templates are the message content sent to customers. RevBridge AI generates templates across multiple channels:

Channel Formats

Channel	Format	Constraints
Email	HTML with responsive design	Full rich content, images, CTAs
SMS	Plain text	160 characters recommended
WhatsApp	Formatted text	Bold, italic, emojis, no HTML
Push	Title + Body	50 char title, 150 char body (Coming Soon)

Template Variables

Templates use variables (placeholders) that get replaced with customer data:

Hi {{first_name}},

Your cart is waiting! Complete your purchase of {{cart_items}}
and save {{discount_amount}} with code {{promo_code}}.

Common variables:

{{first_name}} - Customer’s first name
{{headline}} - Dynamic headline (set by campaign)
{{body}} - Main message content
{{cta_text}} - Call-to-action button text
{{cta_url}} - Call-to-action destination URL

Campaigns

A Campaign in RevBridge AI is an automated marketing initiative that sends messages to an audience.

Campaign Types

Type	Description
Performance Campaign	Self-optimizing campaigns using MAB algorithm. Continuously tests templates, channels, and timing
Broadcast Campaign	Single message send to a targeted audience (Coming Soon)
Shopping Campaign	AI-optimized product promotions from your catalog (Coming Soon)

Campaign States

State	Description
Draft	Campaign is being configured
Active	Campaign is live and scheduled to send
Running	Campaign is actively sending messages
Paused	Campaign is temporarily stopped
Completed	Campaign has finished
Failed	Campaign encountered an error and could not complete

Campaign Metrics

Key metrics tracked for each campaign:

Reach: Total customers targeted
Delivered: Messages successfully delivered
Opens: Email/push opens (where trackable)
Clicks: Link clicks
Conversions: Completed desired actions
Revenue: Attributed revenue from conversions
CPA: Cost per acquisition
Lift: Improvement vs. control group

Events

Events are actions or occurrences tracked for customers. They power behavioral segmentation and campaign triggers.

Event Structure

Each event contains:

Event Type: Category of event (e.g., purchase, page_view)
Timestamp: When the event occurred
Properties: Additional data about the event
Customer ID: Which customer performed the action

Common Event Types

Event	Description	Properties
`page_view`	Customer viewed a page	URL, page title
`product_view`	Customer viewed a product	Product ID, name, price
`add_to_cart`	Customer added item to cart	Product ID, quantity
`cart_abandon`	Customer left without purchasing	Cart value, items
`purchase`	Customer completed purchase	Order ID, total, items
`email_open`	Customer opened email	Campaign ID, template
`email_click`	Customer clicked email link	Campaign ID, URL

Integrations

Integrations connect RevBridge AI to external platforms for data synchronization.

Integration Flow

Authentication: OAuth-based secure connection
Initial Sync: Historical data import
Incremental Sync: Ongoing data updates
Bi-directional (where supported): Push data back to source

Supported Integrations

Platform	Data Synced	Sync Frequency
Shopify	Customers, Orders, Products, Abandoned Checkouts	Every 6 hours (configurable)
VTEX	Coming soon	—

Channels

Channels are the communication methods used to reach customers.

Channel Capabilities

Channel	Personalization	Rich Content	Two-Way	Delivery Speed
Email	High	Yes (HTML)	Limited	Minutes
SMS	Medium	No	Yes	Seconds
WhatsApp	High	Limited	Yes	Seconds
Push	Low	No	No	Instant

Push, RCS, and Voice channels are coming soon. Email, SMS, and WhatsApp are available now.

Channel Selection

The MAB algorithm automatically determines the optimal channel for each customer based on:

Historical engagement on each channel
Message urgency and content type
Customer preferences and availability
Channel deliverability and cost

Getting Started

Dashboard

People & Audiences

Engagement

Assets & Brand

Channels

Data & Integrations

Settings

Multi-Armed Bandit (MAB) Campaigns

How It Works

What Gets Optimized

Creative Concept Framework

Customer Data Platform (CDP)

Customer Profile

Data Sources

Audiences (Segments)

Audience Types

Dynamic vs. Static

Brand Dossier

Brand Intelligence

Templates

Channel Formats

Template Variables

Campaigns

Campaign Types

Campaign States

Campaign Metrics

Events

Event Structure

Common Event Types

Integrations

Integration Flow

Supported Integrations

Channels

Channel Capabilities

Channel Selection

​Multi-Armed Bandit (MAB) Campaigns

​How It Works

​What Gets Optimized

​Creative Concept Framework

​Customer Data Platform (CDP)

​Customer Profile

​Data Sources

​Audiences (Segments)

​Audience Types

​Dynamic vs. Static

​Brand Dossier

​Brand Intelligence

​Templates

​Channel Formats

​Template Variables

​Campaigns

​Campaign Types

​Campaign States

​Campaign Metrics

​Events

​Event Structure

​Common Event Types

​Integrations

​Integration Flow

​Supported Integrations

​Channels

​Channel Capabilities

​Channel Selection

Multi-Armed Bandit (MAB) Campaigns

How It Works

What Gets Optimized

Creative Concept Framework

Customer Data Platform (CDP)

Customer Profile

Data Sources

Audiences (Segments)

Audience Types

Dynamic vs. Static

Brand Dossier

Brand Intelligence

Templates

Channel Formats

Template Variables

Campaigns

Campaign Types

Campaign States

Campaign Metrics

Events

Event Structure

Common Event Types

Integrations

Integration Flow

Supported Integrations

Channels

Channel Capabilities

Channel Selection