AI Campaigns (Autonomous Broadcast) are RevBridge AI’s flagship feature. They use Multi-Armed Bandit (MAB) algorithms to automatically optimize your marketing campaigns, finding the best combination of message, channel, and timing for each customer.
How AI Campaigns Work
Traditional campaigns require you to manually:
- Choose a template
- Select a channel
- Pick a send time
- A/B test variations
- Analyze results
- Apply learnings
AI Campaigns automate this entire process:
- You configure objectives, audience, and channels
- The AI generates brand-aware content variations
- The system tests combinations automatically
- Traffic shifts to better-performing variations
- Performance continuously improves
The Multi-Armed Bandit algorithm balances exploration (testing new variations) with exploitation (using proven winners), ensuring your campaigns improve without sacrificing too much performance during testing.
Creating an AI Campaign
Navigate to Engagement → AI Campaigns and click Create Campaign. The full-screen campaign wizard guides you through 7 steps.
Step 1: Campaign Type
Choose your campaign type:
| Type | Description | Status |
|---|
| Always-On Campaign | Continuous optimization that runs over time, learning and improving with each send | Available |
| Standalone Broadcast | One-time campaign send to a specific audience | Coming Soon |
Step 2: Objective
Configure the campaign’s purpose:
| Field | Description |
|---|
| Name | Campaign identifier (e.g., “Cart Abandonment Recovery”) |
| Briefing | Detailed instructions to guide AI content generation — this is sent to the AI as the primary description |
| Objective | Choose from: Increase Conversions, Boost Engagement, Customer Retention, Reactivate Dormant Users, Upsell & Cross-sell, Improve Satisfaction |
| Conversion Event | Select which event defines a conversion for this campaign |
Use the Briefing field to give the AI specific instructions about tone, offers, or messaging strategy. The more detail you provide, the better the generated content will match your intent.
Step 3: Audience
Select which customers to target:
- Choose an existing audience segment from the dropdown
- Or select a pre-built audience template
- Review the audience size
Start with broader audiences. The MAB algorithm personalizes within the audience, so you don’t need to create micro-segments.
Step 4: Channels & Scheduling
Select channels to use for the campaign:
| Channel | Status |
|---|
| Email | Available |
| SMS | Available |
| WhatsApp | Available |
| Push | Coming Soon |
| RCS | Coming Soon |
| Voice | Coming Soon |
| Mode | Description | Configuration |
|---|
| Fixed Interval | Run at regular intervals | Select interval: 1min, 5min, 10min, 15min, 30min, 1h, 2h, 3h, 6h, 12h, or 24h |
| Daily Run | Run once per day at a specific time | Set hour and minute (24-hour format) |
| Distributed | Spread runs across a time period | Total number of runs + number of days |
| Preset | Runs | Use Case |
|---|
| Unlimited | ∞ | Always-on campaigns |
| 10x | 10 | Test runs |
| 30x | 30 | Monthly campaigns |
| 100x | 100 | Quarterly campaigns |
| Custom | Any | Set your own limit |
Make sure each selected channel is properly configured in Settings → Channels before launching.
Step 5: Creatives
Choose your content strategy:
- AI Generated: Let the AI create content variations based on your Brand Dossier and briefing
- Template Based: Select existing templates to use in the campaign
When using AI generation, the system creates 6 variations per channel using the Creative Concept Framework:
| Concept | Strategy | Best For |
|---|
| CC-01 | Financial Rational | Discount-driven campaigns |
| CC-02 | Financial Emotional | Flash sales, urgency |
| CC-03 | Social Rational | Reviews, testimonials |
| CC-04 | Social Emotional | Community, exclusivity |
| CC-05 | Personal Rational | Recommendations |
| CC-06 | Personal Emotional | Storytelling, brand |
Step 6: Budget
| Setting | Description |
|---|
| Budget Type | CPA (Cost per Acquisition), CPM (Cost per Mille), or CPC (Cost per Click) |
| Daily Budget | Maximum daily spend |
| Total Budget | Overall campaign spend limit |
| Target Cost | Target cost per action |
| Frequency Cap | Maximum messages per customer per channel per day |
Step 7: Review & Launch
Review all campaign configuration on a single summary page. From here you can:
- Launch Campaign: Start the campaign immediately
- Save as Draft: Save without launching for later editing
A completed Brand Dossier is required to launch any campaign. If you haven’t set up your brand yet, go to Assets → Branding first.
Campaign Editing
You can edit campaigns that are in Draft or Active status.
To edit a campaign:
- Click the pencil icon or select Edit Campaign from the action menu
- The campaign wizard reopens with all existing settings pre-loaded
- Make your changes across any step
- Click Launch Campaign to save and launch, or Save as Draft to keep as draft
Campaigns that are already running, paused, completed, or failed cannot be edited. To modify a running campaign, you must restart it.
Campaign Restart
To restart a campaign that has already been dispatched:
- Open the action menu (three dots) on any campaign row
- Click Restart Campaign
- The campaign is restarted on the backend with a fresh execution cycle
The restart preserves the campaign configuration but resets the execution count. A toast notification confirms the restart with the new execution details.
Campaign Management
Campaign States
| State | Description |
|---|
| Draft | Campaign is being configured, can be edited |
| Active | Campaign is configured and ready to launch |
| Running | Campaign is dispatched and actively sending |
| Paused | Campaign is temporarily stopped |
| Completed | Campaign has finished |
| Failed | Campaign encountered an error |
Pausing and Resuming
To pause an active campaign:
- Click on the campaign
- Click Pause
- Confirm
The campaign stops sending but retains all learning. Resume anytime to continue where you left off.
View real-time metrics on the campaign detail page:
| Metric | Description |
|---|
| Reach | Customers targeted |
| Sent | Messages dispatched |
| Delivered | Successful deliveries |
| Opens | Unique opens |
| Clicks | Unique clicks |
| Conversions | Goal completions |
| Revenue | Attributed revenue |
| CPA | Cost per acquisition |
| Lift | Improvement vs. baseline |
- Open rate
- Click rate
- Conversion rate
- Revenue per send
The MAB algorithm automatically shifts traffic toward better performers while continuing to test others.
Compare results across channels:
- Which channel has highest engagement
- Which channel drives most conversions
- Channel-specific delivery rates
Optimization Details
How the MAB Algorithm Decides
For each customer interaction, the algorithm considers:
- Template Performance: Historical conversion rates
- Channel Effectiveness: Customer’s engagement history per channel
- Send Time: Optimal time based on past behavior
- Exploration Needs: Whether more testing data is needed
The default exploration rate is 15%, meaning 85% of sends go to proven winners while 15% continue testing other variations.
Convergence
Over time, the algorithm converges on optimal settings:
- Early: Heavy exploration, traffic split across variations
- Mid: Winning variations receive more traffic
- Late: Best performers dominate, minimal exploration
You can see the optimization score on the campaign detail page. Higher scores mean the algorithm is more confident in its selections.
Best Practices
Template Diversity
Provide diverse templates that test different approaches:
- Include emotional AND rational appeals
- Vary subject lines significantly
- Test different CTAs
- Don’t use nearly identical variations
Audience Size
Larger audiences provide more data for optimization:
- Minimum recommended: 1,000 customers
- Optimal: 10,000+ customers
- Smaller audiences can work but optimize more slowly
Runtime
Give campaigns time to optimize:
- Minimum: 7 days
- Recommended: 30 days
- Longer runtime = better optimization
Budget Allocation
Set budgets that allow for adequate testing:
- Too low: Not enough sends to learn
- Too high: May waste budget on underperformers early
Frequency Caps
Respect customer preferences:
- Email: 2-3 per week maximum
- SMS: 1 per week maximum
- Consider overall cross-channel frequency
Advanced Features
Campaign Priority
When a customer qualifies for multiple campaigns:
- Higher priority campaigns send first
- Frequency caps are respected across campaigns
- Lower priority campaigns may be suppressed
Control Groups
AI Campaigns can automatically hold out a control group:
- Measures true lift from your campaign
- Control group receives no messages
- Compare conversion rates to prove ROI
A/B Testing vs. MAB
| Feature | Traditional A/B | MAB (AI Campaign) |
|---|
| Traffic Split | 50/50 fixed | Dynamic, adapts to performance |
| Winner Selection | Manual, after test | Automatic, continuous |
| Optimization | Post-test | Real-time |
| Sample Size | Predetermined | Adaptive |
| Regret | High (50% to loser) | Minimized |
