Skip to main content
Audiences (also called Segments) let you group customers based on shared characteristics. They’re the foundation of targeted, personalized marketing in RevBridge AI.

​
Overview

Access Audiences from Definitions → Audiences in the sidebar. Here you can:
  • View all existing audiences
  • Create new audiences
  • Edit audience definitions
  • See audience sizes

​
Creating Audiences

Click Create Audience to start the audience builder. You’ll choose from three creation methods:

​
Manual Rules

Define audiences using conditions on customer attributes and behavior.
1

Name Your Audience

Give your audience a descriptive name (e.g., “High-Value Customers”, “Cart Abandoners”)
2

Add Conditions

Build rules using the visual condition builder
3

Preview Size

See how many customers match your criteria
4

Save

Save the audience definition

​
Condition Types

​
Operators

​
Combining Conditions

Use AND and OR logic to create complex rules:

​
CSV Import

Upload a list of customer emails to create a static audience.
1

Prepare CSV

Create a CSV with a column containing customer emails
2

Upload File

Drag and drop or click to upload
3

Map Email Column

Select which column contains the email addresses
4

Name and Save

Give the audience a name and save
CSV audiences are static—they don’t update automatically. To add new customers, re-upload the CSV.
Imported rows are matched against your existing customer base by email and phone (identity resolution) — an import never creates a duplicate profile for someone RevBridge already knows. A user_id column is optional: include it only if it carries your real internal IDs.

​
Shopify Integration

Create audiences based on Shopify data:
  • Shopify Customer Segments: Import existing Shopify segments
  • Shopify Events: Build rules using Shopify-specific events
    • Customers who abandoned checkout
    • Customers with specific order tags
    • Customers who bought specific products

​
Audience Types

​
Dynamic Audiences

Audiences created with rules are dynamic:
  • Membership updates automatically as customer data changes
  • A customer enters the audience when they meet the criteria
  • A customer exits when they no longer meet the criteria

​
Static Audiences

Audiences created from CSV imports are static:
  • Membership is fixed at the time of creation
  • Customers don’t automatically enter or exit
  • Must be re-uploaded to update membership

​
Audience Size — Reachable vs. Matching

Audiences are a messaging tool, so the size you see is the number of reachable customers: people who match your rules and have an email or phone number on file. Someone who matches the rules but has no message contact cannot receive a campaign — so they are not counted, and not targeted. When the two numbers differ, the builder shows both: the big number is the reachable audience, and a secondary line (“N match the rule”) tells you how many people match your rules overall. A large gap usually means the rule captures mostly anonymous visitors — for example, a page-view rule on a high-traffic site.
Preview equals send: the reachable count in the builder is computed by the same engine that selects campaign recipients, so the audience you preview is exactly the audience that gets messaged.

​
Viewing Audiences

The audience list shows: Click on an audience to see:
  • Full definition (rules or import details)
  • Customer list
  • Campaigns using this audience

​
Editing Audiences

To modify an audience:
  1. Click on the audience name
  2. Click Edit
  3. Modify the rules or settings
  4. Save changes
Editing a dynamic audience immediately affects its membership. Customers may enter or exit based on the new rules.

​
Common Audience Examples

​
E-commerce Audiences

​
Engagement Audiences

​
Using Audiences

Audiences can be used throughout RevBridge AI:

​
In Campaigns

Select an audience when creating a campaign to target those specific customers.

​
In Analytics

Filter reports by audience to understand segment-specific performance.

​
As Building Blocks

Use audiences as conditions in other audience definitions for complex targeting.

​
Best Practices

​
Keep Audiences Focused

Create audiences around specific behaviors or characteristics:
  • ✅ “Abandoned Cart Last 7 Days”
  • ❌ “People We Should Email”

​
Name Descriptively

Use clear, descriptive names that explain who’s in the audience:
  • ✅ “High-Value Repeat Customers (>$500, 3+ orders)”
  • ❌ “Segment 1”

​
Review Size Regularly

Monitor audience sizes:
  • Shrinking audiences may indicate a problem with your rules
  • Growing audiences may need subdivision for better targeting

​
Avoid Over-Segmentation

Too many small audiences can complicate campaign management. Start broad and refine as needed.
The AI Campaign MAB algorithm optimizes across your entire audience. You don’t need to create micro-segments for testing—the AI handles personalization at the individual level.