Audiences (also called Segments) let you group customers based on shared characteristics. They’re the foundation of targeted, personalized marketing in RevBridge AI.
Overview
Access Audiences from Definitions → Audiences in the sidebar. Here you can:
- View all existing audiences
- Create new audiences
- Edit audience definitions
- See audience sizes
Creating Audiences
Click Create Audience to start the audience builder. You’ll choose from three creation methods:
Manual Rules
Define audiences using conditions on customer attributes and behavior.
Name Your Audience
Give your audience a descriptive name (e.g., “High-Value Customers”, “Cart Abandoners”)
Add Conditions
Build rules using the visual condition builder
Preview Size
See how many customers match your criteria
Save
Save the audience definition
Condition Types
| Type | Description | Example |
|---|
| Property | Based on customer attributes | Total Revenue > $500 |
| Event | Based on customer actions | Has "purchase" event in last 30 days |
| Segment | Based on other segments | Is in "Newsletter Subscribers" |
Operators
| Operator | Use With | Example |
|---|
equals | Text, numbers | Country equals "USA" |
does not equal | Text, numbers | Status does not equal "unsubscribed" |
greater than | Numbers | Purchase count greater than 3 |
less than | Numbers | Days since last purchase less than 30 |
contains | Text | Email contains "@gmail" |
is set | Any | Phone is set |
is not set | Any | Birthday is not set |
Combining Conditions
Use AND and OR logic to create complex rules:
(Total Revenue > $500 AND Purchase Count > 3)
OR
(VIP Tag = true)
CSV Import
Upload a list of customer emails to create a static audience.
Prepare CSV
Create a CSV with a column containing customer emails
Upload File
Drag and drop or click to upload
Map Email Column
Select which column contains the email addresses
Name and Save
Give the audience a name and save
CSV audiences are static—they don’t update automatically. To add new customers, re-upload the CSV.
Shopify Integration
Create audiences based on Shopify data:
- Shopify Customer Segments: Import existing Shopify segments
- Shopify Events: Build rules using Shopify-specific events
- Customers who abandoned checkout
- Customers with specific order tags
- Customers who bought specific products
Audience Types
Dynamic Audiences
Audiences created with rules are dynamic:
- Membership updates automatically as customer data changes
- A customer enters the audience when they meet the criteria
- A customer exits when they no longer meet the criteria
Static Audiences
Audiences created from CSV imports are static:
- Membership is fixed at the time of creation
- Customers don’t automatically enter or exit
- Must be re-uploaded to update membership
Viewing Audiences
The audience list shows:
| Column | Description |
|---|
| Name | Audience name |
| Type | Dynamic or Static |
| Size | Current customer count |
| Created | Creation date |
| Last Updated | When the definition last changed |
- Full definition (rules or import details)
- Customer list
- Campaigns using this audience
Editing Audiences
To modify an audience:
- Click on the audience name
- Click Edit
- Modify the rules or settings
- Save changes
Editing a dynamic audience immediately affects its membership. Customers may enter or exit based on the new rules.
Common Audience Examples
E-commerce Audiences
| Audience | Definition |
|---|
| Cart Abandoners | Has “cart_abandon” event in last 7 days AND no “purchase” event in last 7 days |
| First-Time Buyers | Purchase count equals 1 |
| Repeat Customers | Purchase count greater than 1 |
| High-Value | Total revenue greater than $500 |
| At-Risk | Days since last purchase greater than 60 AND Total revenue greater than $100 |
| Browse Abandoners | Has “product_view” event in last 3 days AND no “purchase” event in last 3 days |
Engagement Audiences
| Audience | Definition |
|---|
| Engaged Subscribers | Email open count in last 30 days greater than 2 |
| Inactive | Days since last event greater than 90 |
| New Customers | Created date in last 30 days |
Using Audiences
Audiences can be used throughout RevBridge AI:
In Campaigns
Select an audience when creating a campaign to target those specific customers.
In Analytics
Filter reports by audience to understand segment-specific performance.
As Building Blocks
Use audiences as conditions in other audience definitions for complex targeting.
Best Practices
Keep Audiences Focused
Create audiences around specific behaviors or characteristics:
- ✅ “Abandoned Cart Last 7 Days”
- ❌ “People We Should Email”
Name Descriptively
Use clear, descriptive names that explain who’s in the audience:
- ✅ “High-Value Repeat Customers (>$500, 3+ orders)”
- ❌ “Segment 1”
Review Size Regularly
Monitor audience sizes:
- Shrinking audiences may indicate a problem with your rules
- Growing audiences may need subdivision for better targeting
Avoid Over-Segmentation
Too many small audiences can complicate campaign management. Start broad and refine as needed.
The AI Campaign MAB algorithm optimizes across your entire audience. You don’t need to create micro-segments for testing—the AI handles personalization at the individual level.
