Shopify Integration

The Shopify integration connects your store to RevBridge AI, enabling personalized marketing based on real customer behavior and purchase history.

What Gets Synced

Data	Description	Use In RevBridge
Customers	Contact info, tags, notes	People profiles, segmentation
Orders	Transactions, items, status	Revenue tracking, RFM analysis
Products	Catalog, variants, prices	Recommendations, campaigns
Abandoned Checkouts	Incomplete carts	Recovery campaigns

Connecting Shopify

Prerequisites

Shopify store with admin access
Store on Shopify Basic plan or higher
RevBridge AI account

Connection Steps

Navigate to Integrations

Go to Data → Integrations from the sidebar

Click Connect Shopify

Find Shopify in the integration list and click Connect

Enter Store Name

Enter your Shopify store subdomain

Example: For mystore.myshopify.com, enter mystore

Authorize Access

You’ll be redirected to Shopify

Log in if needed
Review the permissions requested
Click Install app

Initial Sync

RevBridge begins importing your data

This may take several minutes depending on store size
You can navigate away; sync continues in background

After connecting, verify the integration shows Connected status and customer count appears in your Data Overview.

Permissions Requested

RevBridge AI requests the following Shopify scopes:

Scope	Purpose
`read_customers`	Import customer profiles
`read_orders`	Import order history
`read_products`	Import product catalog
`read_checkouts`	Import abandoned carts

RevBridge AI only requests read access. We never modify your Shopify data.

Data Mapping

Customer Data

Shopify Field	RevBridge Field
Email	email
First Name	first_name
Last Name	last_name
Phone	phone
Tags	tags
Created At	created_at
Orders Count	purchase_count
Total Spent	total_revenue

Order Data

Shopify Field	RevBridge Field
Order Number	order_id
Created At	order_date
Total Price	order_total
Line Items	order_items
Fulfillment Status	fulfillment_status
Financial Status	payment_status

Product Data

Shopify Field	RevBridge Field
Title	product_name
Handle	product_slug
Vendor	brand
Product Type	category
Variants	variants
Price	price
Images	images

Sync Behavior

Initial Sync

When first connected:

All historical customers are imported
Order history is imported (configurable date range)
Complete product catalog is synced
Active abandoned checkouts are imported

Incremental Sync

After initial sync:

New customers sync automatically
New orders sync automatically
Product changes sync automatically
Abandoned checkouts update regularly

Sync Schedule

Data Type	Default Frequency
Customers	Every 6 hours
Orders	Every 6 hours
Products	Every 6 hours
Abandoned Carts	Every 6 hours

For high-volume stores, contact support about real-time webhook integration for immediate updates.

Using Shopify Data

Segmentation

Create audiences based on Shopify data:

Segment Example	Criteria
First-Time Buyers	purchase_count = 1
Repeat Customers	purchase_count > 1
High-Value	total_revenue > $500
Cart Abandoners	has abandoned_checkout in last 7 days
Lapsed Customers	last_order_date > 60 days ago

Campaigns

Shopify data enables powerful campaign triggers:

Trigger	Campaign Type
Abandoned checkout	Cart recovery
First order	Welcome sequence
Repeat purchase	Loyalty rewards
No purchase in 60 days	Win-back
Product view, no purchase	Browse abandonment

Personalization

Use Shopify data in templates:

Hi {{first_name}},

We noticed you left {{cart_items}} in your cart.
Complete your purchase of {{cart_total}} today!

Abandoned Cart Recovery

How It Works

Customer adds items to cart
Customer leaves without purchasing
Checkout data syncs to RevBridge AI
Customer enters abandoned cart audience
Recovery campaign sends automatically

Recovery Timeline

Recommended email sequence:

Email	Timing	Focus
1	1 hour	Reminder
2	24 hours	Social proof
3	72 hours	Discount offer

AI Campaigns can optimize this sequence automatically, testing different timings and messages.

Troubleshooting

Integration Won’t Connect

Verify you’re logged into Shopify as admin
Check your store subdomain is correct
Ensure you’re on Shopify Basic or higher
Try in incognito/private browsing mode

Missing Customer Data

Customer may have opted out of marketing
Check if customer exists in Shopify
Wait for next sync cycle
Verify no sync errors in integration status

Abandoned Carts Not Syncing

Only abandoned checkouts with email addresses sync
Guest checkouts may not have email until later
Check if cart abandonment is recent
Verify checkout was actually abandoned (no order placed)

Sync Errors

Common error causes:

API rate limits (usually resolves automatically)
Permission changes (reauthorize the integration)
Shopify outage (check Shopify status page)
Token expiration (reconnect integration)

Disconnecting

To disconnect the Shopify integration:

Go to Integrations

Navigate to Data → Integrations

Click Disconnect

Find Shopify and click Disconnect

Confirm

Confirm you want to disconnect

Disconnecting stops data sync but does not delete existing data in RevBridge AI. Customer profiles remain for continuity.

Best Practices

Clean Data

Maintain accurate customer emails in Shopify
Use consistent tags for segmentation
Keep product catalog organized

Leverage Tags

Use Shopify customer tags to create segments:

VIP customers
Wholesale buyers
Influencers
At-risk customers

Product Data

Keep product data complete:

High-quality images
Accurate pricing
Proper categorization
SEO-friendly titles

This data improves recommendation quality and campaign personalization.

Getting Started

Dashboard

People & Audiences

Engagement

Assets & Brand

Channels

Data & Integrations

Settings

What Gets Synced

Connecting Shopify

Prerequisites

Connection Steps

Permissions Requested

Data Mapping

Customer Data

Order Data

Product Data

Sync Behavior

Initial Sync

Incremental Sync

Sync Schedule

Using Shopify Data

Segmentation

Campaigns

Personalization

Abandoned Cart Recovery

How It Works

Recovery Timeline

Troubleshooting

Integration Won’t Connect

Missing Customer Data

Abandoned Carts Not Syncing

Sync Errors

Disconnecting

Best Practices

Clean Data

Leverage Tags

Product Data

​What Gets Synced

​Connecting Shopify

​Prerequisites

​Connection Steps

​Permissions Requested

​Data Mapping

​Customer Data

​Order Data

​Product Data

​Sync Behavior

​Initial Sync

​Incremental Sync

​Sync Schedule

​Using Shopify Data

​Segmentation

​Campaigns

​Personalization

​Abandoned Cart Recovery

​How It Works

​Recovery Timeline

​Troubleshooting

​Integration Won’t Connect

​Missing Customer Data

​Abandoned Carts Not Syncing

​Sync Errors

​Disconnecting

​Best Practices

​Clean Data

​Leverage Tags

​Product Data

What Gets Synced

Connecting Shopify

Prerequisites

Connection Steps

Permissions Requested

Data Mapping

Customer Data

Order Data

Product Data

Sync Behavior

Initial Sync

Incremental Sync

Sync Schedule

Using Shopify Data

Segmentation

Campaigns

Personalization

Abandoned Cart Recovery

How It Works

Recovery Timeline

Troubleshooting

Integration Won’t Connect

Missing Customer Data

Abandoned Carts Not Syncing

Sync Errors

Disconnecting

Best Practices

Clean Data

Leverage Tags

Product Data