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RevBridge AI supports multiple communication channels to reach your customers where they are. Each channel has unique characteristics and use cases.

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Available Channels

ChannelBest ForEngagementCostStatus
EmailRich content, newsletters, detailed offersHighLowAvailable
SMSUrgent messages, time-sensitive offersVery HighMediumAvailable
WhatsAppConversational, support, order updatesVery HighMediumAvailable
PushReal-time alerts, app engagementMediumVery LowComing Soon
VoiceOutbound calls, audio campaignsHighHighComing Soon

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Channel Comparison

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Reach and Engagement

MetricEmailSMSWhatsAppPush
Open Rate20-30%95%+90%+40-60%
Click Rate2-5%15-20%20-30%5-10%
Response TimeHoursMinutesMinutesInstant
Content LengthUnlimited160 charsModerate200 chars

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Content Capabilities

FeatureEmailSMSWhatsAppPush
Rich HTML✅❌❌❌
Images✅❌✅Limited
Buttons✅❌✅✅
Links✅✅✅✅
Personalization✅✅✅✅
Two-WayLimited✅✅❌

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Channel Strategy

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When to Use Each Channel

Email is ideal for:
  • Welcome sequences and onboarding
  • Newsletters and content
  • Detailed product announcements
  • Rich promotional campaigns
  • Receipts and order confirmations
SMS is ideal for:
  • Time-sensitive offers (flash sales)
  • Appointment reminders
  • Shipping notifications
  • Two-factor authentication
  • Urgent alerts
WhatsApp is ideal for:
  • Customer support conversations
  • Order status updates
  • Personal shopping assistance
  • Interactive product recommendations
  • Markets with high WhatsApp usage
Push is ideal for:
  • Real-time app engagement
  • Price drop alerts
  • Back-in-stock notifications
  • Location-based offers
  • Event reminders

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Multi-Channel Best Practices

Let the AI Campaign MAB algorithm optimize channel selection. Provide all relevant channels and let the system determine the best one for each customer.
Cross-Channel Coordination
  1. Consistent messaging: Maintain brand voice across channels
  2. Frequency management: Don’t overwhelm with messages on multiple channels
  3. Channel preferences: Respect customer channel preferences when known
  4. Fallback strategy: Have backup channels if primary fails
Avoiding Fatigue Set appropriate frequency caps per channel:
ChannelRecommended Max
Email3-4 per week
SMS1-2 per week
WhatsApp2-3 per week
Push1-2 per day

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Setting Up Channels

Each channel requires configuration before use. Navigate to Settings → Channels to set up.

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Quick Setup Checklist

  1. Add sender email address
  2. Verify sending domain
  3. Configure DNS records (SPF, DKIM, DMARC)
  4. Complete domain authentication
  5. Send test email
  1. Connect SMS provider account
  2. Configure sender ID or number
  3. Verify compliance with regulations
  4. Set up opt-out handling
  5. Send test SMS
  1. Connect WhatsApp Business account
  2. Verify business information
  3. Submit message templates for approval
  4. Configure webhook for responses
  5. Test template sending
  1. Configure mobile app integration
  2. Add Firebase/APNs credentials
  3. Set up push notification service
  4. Test push delivery
AI-powered outbound voice calls for campaigns. The AI will automatically place calls with audio playback. Configuration details will be available when this channel launches.

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Channel Status

View channel health from the Channels settings page:
StatusMeaning
ConnectedChannel is configured and working
PendingAwaiting verification or approval
ErrorConfiguration issue needs attention
DisabledChannel is turned off

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Compliance Considerations

Each channel has specific compliance requirements:

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Email (CAN-SPAM, GDPR)

  • Include unsubscribe link
  • Honor opt-out requests within 10 days
  • Include physical address
  • Clear sender identification

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SMS (TCPA, CTIA)

  • Obtain explicit consent
  • Include opt-out instructions
  • Comply with quiet hours
  • Register with carrier registries

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WhatsApp

  • Use approved templates for outbound
  • Respond within 24-hour window
  • Follow WhatsApp Business policies
  • Don’t send promotional content without opt-in

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Push

  • Respect system notification settings
  • Provide value in every notification
  • Allow granular preferences
  • Don’t abuse notification permissions
Non-compliance can result in channel suspension, fines, or legal action. Ensure you understand and follow all applicable regulations.

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Next Steps

Email Setup

Configure your email sending infrastructure

SMS Setup

Set up SMS messaging capabilities

WhatsApp Setup

Connect WhatsApp Business

Push Setup

Configure push notifications
Voice channel is coming soon. It will support AI-powered outbound voice calls with automatic audio playback for campaigns.