Skip to main content
Brand Elements define your visual identity and brand voice. RevBridge AI uses this information to generate templates that match your brand automatically.

​
Overview

Access Brand Elements from Assets → Branding in the sidebar. Here you manage your:
  • Brand Dossier (comprehensive brand profile)
  • Color palettes
  • Typography settings
  • Logos and imagery
  • Brand voice guidelines

​
Brand Dossier

A Brand Dossier is RevBridge AI’s complete understanding of your brand. It powers AI template generation.

​
Creating a Brand Dossier

1

Enter Your Website URL

Provide your main website URL (e.g., https://yourstore.com)
2

Start Brand Scan

Click Scan Brand to begin AI analysis
3

Wait for Processing

The AI crawls your site through multiple stages: crawling pages, processing assets, analyzing colors, and generating insights. A live progress indicator shows the current stage and percentage (1-3 minutes total)
4

Review Results

Review the extracted brand information
5

Refine and Save

Make adjustments and save your Brand Dossier
The Brand Intelligence system visits multiple pages on your site to build a comprehensive picture of your brand identity. If your site uses bot protection (e.g., Cloudflare), the scan may take longer or require manual adjustments.

​
Brand Dossier and Campaigns

A completed Brand Dossier is a hard prerequisite for launching any AI Campaign. Without it, campaign launch is blocked with an error message directing you to set up your brand first. When you launch a campaign, the system always uses the latest completed Brand Dossier — not the one that existed when the campaign was created. This means:
  • If you re-run brand discovery and update your dossier, all subsequent campaign launches automatically use the new brand identity
  • A dossier in “pending” or “failed” status does not satisfy the requirement — only completed dossiers count
  • AI-generated campaign content is always grounded in your current brand

​
What Gets Extracted

The AI analyzes your website to identify:

​
Color Palette

Your color palette drives the visual appearance of generated templates.

​
Color Categories

​
Color Accessibility

RevBridge AI checks your colors for WCAG accessibility compliance:
  • AA Standard: Contrast ratio ≥ 4.5:1 for normal text
  • AAA Standard: Contrast ratio ≥ 7:1 for normal text
If your colors don’t meet accessibility standards, you’ll see a warning. Consider adjusting for better readability.

​
Managing Colors

To update your color palette:
  1. Click on any color swatch
  2. Use the color picker or enter a hex code
  3. Click Save
You can also:
  • Add additional colors
  • Remove unused colors
  • Reorder color priority

​
Typography

Define your brand’s font preferences.

​
Font Settings

​
Web-Safe Fonts

For email compatibility, RevBridge AI uses web-safe fallbacks:
Custom fonts may not render in all email clients. The AI includes appropriate fallbacks automatically.

​
Logo Management

Your logo appears in generated email templates.
1

Click Upload Logo

In the Logo section, click Upload
2

Select File

Choose your logo file (PNG, SVG, or JPG)
3

Adjust Placement

Configure logo size and position preferences
4

Save

Save your logo settings

​
Logo Guidelines

Recommended dimensions: At least 200px width for clarity.

​
Logo Placement

Configure where your logo appears in email templates:
  • Top Left (Default)
  • Top Center
  • Custom positioning

​
Brand Voice

Define your brand’s communication style.

​
Voice Attributes

​
Voice Guidelines

Add specific guidelines for the AI:
  • Words to use frequently
  • Words to avoid
  • Preferred phrases
  • Style notes
Example:

​
Brand Assets

Store and manage additional brand assets.

​
Supported Asset Types

​
Uploading Assets

  1. Navigate to Assets → Static
  2. Click Upload
  3. Select files or drag and drop
  4. Add tags for organization

​
Using Brand Elements in Templates

When you generate templates:
  1. AI reads your complete Brand Dossier
  2. Applies your color palette to the design
  3. Uses your typography preferences
  4. Inserts your logo appropriately
  5. Writes copy in your brand voice
The more complete your Brand Dossier, the better your AI-generated templates will match your brand.

​
Updating Brand Elements

When you update your brand:
  1. Make changes in Brand Elements
  2. Save the updated Brand Dossier
  3. Generate new templates to see changes
Existing templates are not automatically updated. Generate new templates or manually edit existing ones.

​
Best Practices

​
Complete Your Profile

Fill in all sections:
  • ✅ All color categories
  • ✅ Typography settings
  • ✅ High-quality logo
  • ✅ Brand voice guidelines

​
Keep It Consistent

Ensure your Brand Dossier matches your actual website and materials.

​
Regular Updates

Review and update your Brand Elements when:
  • You rebrand or refresh
  • Seasonal campaigns need different colors
  • You add new product lines

​
Test Generated Output

After updating brand elements:
  1. Generate a test template
  2. Review the output
  3. Adjust settings if needed