Overview
Access Brand Elements from Assets → Branding in the sidebar. Here you manage your:- Brand Dossier (comprehensive brand profile)
- Color palettes
- Typography settings
- Logos and imagery
- Brand voice guidelines
Brand Dossier
A Brand Dossier is RevBridge AI’s complete understanding of your brand. It powers AI template generation.Creating a Brand Dossier
Enter Your Website URL
Provide your main website URL (e.g., https://yourstore.com)
Wait for Processing
The AI crawls your site through multiple stages: crawling pages, processing assets, analyzing colors, and generating insights. A live progress indicator shows the current stage and percentage (1-3 minutes total)
The Brand Intelligence system visits multiple pages on your site to build a comprehensive picture of your brand identity. If your site uses bot protection (e.g., Cloudflare), the scan may take longer or require manual adjustments.
Brand Dossier and Campaigns
A completed Brand Dossier is a hard prerequisite for launching any AI Campaign. Without it, campaign launch is blocked with an error message directing you to set up your brand first. When you launch a campaign, the system always uses the latest completed Brand Dossier — not the one that existed when the campaign was created. This means:- If you re-run brand discovery and update your dossier, all subsequent campaign launches automatically use the new brand identity
- A dossier in “pending” or “failed” status does not satisfy the requirement — only completed dossiers count
- AI-generated campaign content is always grounded in your current brand
What Gets Extracted
The AI analyzes your website to identify:| Element | Description |
|---|---|
| Primary Color | Your main brand color |
| Secondary Colors | Supporting colors in your palette |
| Accent Colors | Colors used for highlights and CTAs |
| Neutral Colors | Background and text colors |
| Typography | Font families and hierarchy |
| Logo | Primary logo (extracted or uploaded) |
| Visual Style | Photography and imagery approach |
| Brand Voice | Tone and communication style |
Color Palette
Your color palette drives the visual appearance of generated templates.Color Categories
| Category | Purpose | Example Use |
|---|---|---|
| Primary | Main brand color | Headers, buttons |
| Secondary | Supporting brand color | Accents, icons |
| Accent | Highlight color | CTAs, links |
| Neutral | Background/text | Body text, backgrounds |
| Success | Positive feedback | Confirmation messages |
| Warning | Caution indicators | Alerts |
| Error | Error states | Validation errors |
Color Accessibility
RevBridge AI checks your colors for WCAG accessibility compliance:- AA Standard: Contrast ratio ≥ 4.5:1 for normal text
- AAA Standard: Contrast ratio ≥ 7:1 for normal text
Managing Colors
To update your color palette:- Click on any color swatch
- Use the color picker or enter a hex code
- Click Save
- Add additional colors
- Remove unused colors
- Reorder color priority
Typography
Define your brand’s font preferences.Font Settings
| Setting | Description |
|---|---|
| Heading Font | Font for headlines and titles |
| Body Font | Font for paragraph text |
| Font Weights | Available weights (light, regular, bold) |
Web-Safe Fonts
For email compatibility, RevBridge AI uses web-safe fallbacks:Logo Management
Your logo appears in generated email templates.Uploading a Logo
Logo Guidelines
| Format | Best For |
|---|---|
| SVG | Best quality, scales perfectly |
| PNG | Transparency support, good quality |
| JPG | Smaller file size, no transparency |
Logo Placement
Configure where your logo appears in email templates:- Top Left (Default)
- Top Center
- Custom positioning
Brand Voice
Define your brand’s communication style.Voice Attributes
| Attribute | Options |
|---|---|
| Tone | Formal, Casual, Friendly, Professional |
| Personality | Playful, Serious, Inspirational, Educational |
| Language | Simple, Technical, Conversational |
Voice Guidelines
Add specific guidelines for the AI:- Words to use frequently
- Words to avoid
- Preferred phrases
- Style notes
Brand Assets
Store and manage additional brand assets.Supported Asset Types
| Type | Use |
|---|---|
| Images | Product photos, lifestyle imagery |
| Icons | UI elements, category icons |
| Patterns | Background textures |
| Documents | Brand guidelines PDFs |
Uploading Assets
- Navigate to Assets → Static
- Click Upload
- Select files or drag and drop
- Add tags for organization
Using Brand Elements in Templates
When you generate templates:- AI reads your complete Brand Dossier
- Applies your color palette to the design
- Uses your typography preferences
- Inserts your logo appropriately
- Writes copy in your brand voice
The more complete your Brand Dossier, the better your AI-generated templates will match your brand.
Updating Brand Elements
When you update your brand:- Make changes in Brand Elements
- Save the updated Brand Dossier
- Generate new templates to see changes
Best Practices
Complete Your Profile
Fill in all sections:- ✅ All color categories
- ✅ Typography settings
- ✅ High-quality logo
- ✅ Brand voice guidelines
Keep It Consistent
Ensure your Brand Dossier matches your actual website and materials.Regular Updates
Review and update your Brand Elements when:- You rebrand or refresh
- Seasonal campaigns need different colors
- You add new product lines
Test Generated Output
After updating brand elements:- Generate a test template
- Review the output
- Adjust settings if needed